In the premium pet food industry, a great package design can make or break your brand’s success on the shelf. It should be attractive, contain key differentiators like hero ingredients or nutritional values, and be flexographic-friendly.
It should also be easy to open and close, with no rips or tears. It should also contain a strong seal that will keep the food fresh. For more PET packaging designs, click here.
Eco-Friendly
PET is clear, durable, chemically inert, lightweight and eco-friendly. It is an excellent material for product packaging, allowing designers to create eye-catching and appealing packages. Additionally, it’s recyclable, so brands can incorporate eco-friendly labels that will help them meet their sustainability goals.
PET packaging designs should be designed with end-of-life in mind, including labelling, to ensure that all materials can be separated easily for recycling. It will maximise the recovery of this valuable resource and minimise waste from landfills.
While sustainability is important, brand managers must also consider the consumer experience. It includes convenience features that keep the food fresh and easy to open and store and a premium look that signals quality and value. In addition, the packaging must have adequate bag barriers to seal in flavour and freshness. It will require a significant investment of time and money by the brand. However, it is a critical component for achieving sustainable goals.
Window Display
Whether they are using high-end graphics, bold colours, or a variety of finishes and printing techniques, pet food producers are grabbing consumers’ attending innovative packaging. They also use unique shapes and resealable closures to stand out. For more PET packaging designs, click here.
Using images on the packaging design can make the product look more attractive and help build customer trust. Including pictures of healthy and active pets can give customers reasonable confidence about the product’s quality.
Adding a clear PET/PVC window to a pet food box effectively communicates the product’s benefits and draws customers’ attention. The window is often glued to the inside surface of the box, or it can be folded into the sleeve of the box. Various types of windows are available in the market, but most manufacturers choose PET/PVC because it is easy to use and eco-friendly.
Easy to Open
Today’s pet owners demand packaging that is easy to open, with no rips or tears and a consistent seal. They also expect a durable, high-quality closure that resists tampering.
A premium brand’s packaging design is a critical differentiator that captures attention and influences buying decisions. Premium pet food packaging features advanced materials and branding that connect with consumers emotionally.
Pet and veterinary products require high-barrier packaging to protect against oxygen and moisture that can spoil the contents. We offer a wide range of easy-to-open, convenient and secure packaging solutions for the industry, including pinch-bottom bags, roll stock, and zippers. Our solutions provide superior barrier properties and meet strict pet food and veterinary industry regulatory requirements.
Easy to Carry
As consumers become more aware of the impact of pet food and treats on their animals’ health, they are looking for packaging with natural ingredients and a healthy image. Pet products that stand out on the shelf with a premium appearance will connect more emotionally with their owners.
Metallic finishes are a great way to make logos and other elements pop. Other advanced features include a resealable press-to-close zipper that requires minimal effort.
PET can be thermoformed into standard, unique shapes for premium pet food bags. It allows for easy opening and resealing and adds value with locking tabs and stacking capabilities. It also provides an excellent barrier, keeping food fresh for a long time. Its lightweight structure means that less fuel is used in transport. It also recycles efficiently, with over 750 million pounds of clean PET bottles and jars recycled annually in the US.
Pet owners demand high-quality, healthy food for their furry friends. That’s why premium pet food brands are increasing their use of digital printing for packaging designs that convey the unique benefits and value of their products. It includes incorporating window displays, sustainable materials, and functionalities that keep the product fresh and easy to dispense.
